Telekom.

The challenge.

Deutsche Telekom's T-Gallery was where the company brought major partners to experience its vision for the future firsthand. They wanted to refresh it — new use cases, new technologies, new ambition.

AKQA was briefed to develop the concepts and build an environment where innovators could collaborate on what came next.

The solution.

We developed six product concepts that showed what Deutsche Telekom's technology could become — each with a film and technology validation.

One was a video demo of semantic search that essentially previewed what ChatGPT would do years later. Another, the Kitchen of the Future, became the focus of the MVP build.

Underneath the installations, we built an innovation sandbox with continuous delivery capabilities — so that innovators anywhere could pick up these concepts and build on them, opening up remote collaboration worldwide.

'We demoed semantic search in 2012 that essentially previewed what ChatGPT would do years later.'

Learning.

The strongest output wasn't any single concept — it was giving Deutsche Telekom a platform that made their vision tangible and collaborative.

The T-Gallery went from a showcase to a working environment, opening up innovation beyond the room and giving partners a reason to lean in.

The team.

• Mike BettsLead Strategist – concept development, team set-up & stakeholder management
• Paul SlatteryTechnology Director
• Johann LaeschkeClient Lead
• Nick RuzhnikovLead Creative
• Jo RiCreative
• Greg MullenCreative Vision
• Alastair MillsCreative Vision